Strategies

To achieve these objectives we have developed the following digital marketing strategies.

User Acquisition Strategy

Communication Strategy

Social Media Strategy

Soft Launch

Battle Derby Objetives

To establish effective strategies for the Battle Derby marketing campaign, it is essential to define clear objectives. Initially, general objectives must be established to set a clear direction, which includes establishing the brand, increasing user acquisition and retention, and driving revenue growth.

🆙 Increase brand recognition and awareness among target audiences

👑 Establish Battle Derby as a leading game in the genre

🌐 Increase website and social media presence and engagement

💪 Drive user acquisition and retention through targeted marketing efforts

🧑 Foster a community of loyal fans and brand advocates

🤑 Increase revenue through in-app purchases and ad revenue

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The following objectives are specific, measurable, achievable, relevant and time-bound (SMART). They will allow us to track progress and measure success.

  1. Improve conversion rate in SL and GL: By the end of Q3 2023, increase the conversion rate by 20% compared to the current level by optimizing user aquisition campaigns, app store optimization and creatives optimization.
  2. Boost social media engagement: By the end of Q4 2023, increase social media engagement by 50% compared to the current level by sharing engaging content, running social media campaigns, and collaborating with social media influencers/streamers.
  3. Increase game downloads: By the end of Q4 2023, achieve 100,000 game downloads through mobile app advertising, influencer marketing, and app store optimization.
  4. Boost brand awareness: By the end of Q4 2023, increase brand awareness by 40% compared to the current level through PR efforts, content marketing, and social media advertising.
  5. Increase website traffic: By the end of Q4 2023, increase website traffic by 30% compared to the current level through social media advertising and search engine optimization (SEO).

How we will do it?

The following list outlines the steps we are going to follow to ensure the success of the Battle Derby promotion:

  1. Battle Derby Target Audience: Identify the age, gender, interests, and behaviors of our ideal audience. Consider the types of games they currently play, and what features they might be interested in.

  2. Competitor Research: Research Battle Derby competition to find out what they are doing to attract players.

  3. Unique Value Proposition: Determine what sets our game apart from others in the market. Highlight our game's unique features, such as storyline, graphics, or gameplay.

  4. Unique Selling Proposition (USP): Determine what sets our game apart from other games in our genre. Using this unique selling proposition in our marketing materials to attract players.

  5. Landing Page: A Battle Derby landing page is on our website and it is designed to convert visitors into players.

  6. Social Media Marketing: We will use social media platforms like Facebook, Twitter, TikTok, Youtube and more to share teasers, updates, behind-the-scenes looks and sneak-peaks.

  7. Build a community: We will build a community around Battle derby by Discord Server and subreddit. We will encourage players to share their experiences, offer feedback, and help each other out.

  8. Implement App Store Optimization (ASO): App Store Optimization is the process of optimizing our app store listing to rank higher in app store search results. Using keywords, reviews, and ratings to improve our ASO and increase visibility.

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  9. Public Relations: We will pitch Battle Derby news to gaming journalists and bloggers to get coverage in their publications. This can help increase awareness of the company, the team and the game and generate interest among their readers.

  10. Cross-Promotion: Partner with other game developers to cross-promote each other's games. This can help increase visibility and attract new players to our game. For example Chromia games or other games that our guilds will use.

  11. User Acquisition: this tactic typically involves varios marketing strategies and the ultimate goal of user acquisition is to increase the number of downloads and active users of the game, thereby increasing revenue and establishing a strong presence in the mobile gaming market.

  12. Track/Analyze the Results and Optimization: We will use analytics tools to track the success of this marketing campaign Identify what is working and what isn't, and adjust the strategy accordingly.

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