Welcome to the communication strategy for Battle Derby! In order to engage and retain our target audience, it is crucial to have a comprehensive communication strategy that effectively communicates the value of Battle Derby to potential players.
Our goal is to create a clear and consistent message that highlights the unique aspects of Battle Derby and establishes it as a must-play game for car enthusiasts and battle royale fans alike.
Battle Derby stands for a happy and fun game with a community that likes to joke, laugh together and battle it out together in a playful manner. We are joyous and like to enjoy the fun of the game while making friends.
Whether in the game or in the community, we stand for reward, we give more than we take. Rewards come from fun, from NFTs and earnings, from social interactions, from playing the game for fun and during events. We give feel good vibes.
Mobile, Global, suitable for all ages and for players from all walks of life, we create an inclusive community of players who are ready to experience seamlessly the future of gaming and the change from web 2 to web 3.
Trust - Support - Friendship - Sense of belonging
Celebration - Cheering - Excitement - Encouragement
Triple O Games and Battle Derby stand for their values of building fun games that are rewarding and enjoyable as a community. Therefore we need a common language that makes us fun, brings humor to our audience, but also comes across as educational, confident, and creative.
While as a company Triple O Games may have to be more structured at times, we shouldn't take ourselves too seriously in the case of Battle Derby.
Use direct friendly language: be friendly, human, and don't hesitate to use contractions:
Without overusing Web3 NFT languages, we do need to show that we are part of the community of Web3 as we want them to notice us and we also need our Web2 community to slowly learn about NFTs and its culture.
Be positive, positive, positive !!! Even when the world is crumbling, Battle Derby is the positive boost you need and why people will come back to the community. When needed, be professional and take the time to explain but being positive with intent will go a long way. e.g. this is Amazing !!! you should be proud !!! This is the best day ever !!!
Explain explain explain over and over with humility and calm. we want to create a new industry and a new generation of gaming. We have newbie-level documentation and channel to onboard nicely and positively and for those who are more advanced, we can also go deeper. e.g.: I would love to help you, let's dive in !!