Mobile user acquisition campaigns are an essential part of the mobile game industry. These campaigns aim to attract new players to download and engage with our game. With the highly competitiveness that exists in the mobile game industry is crucial for us to have a robust user acquisition strategy to stand out.

The key pillars of mobile games marketing are mirroring the Funnel which represents the main stages of a user journey:

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In this section, we will explore some effective strategies and tactics to launch and optimize a mobile user acquisition campaign for Battle Derby. From defining the target audience to choosing the right marketing channels and measuring success.

For a user acquisition campaign we need to follow these five steps:

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1. Acquisition Optimization

The optimization of user acquisition campaigns is a fundamental pillar in the planning of a strategy. This is why we must follow the following guidelines to ensure success.

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1.1 Acquisition Optimization: Normal UA Lifecycle

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1.2 Our Acquisition Campaign Planning comparing other similar games

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2. Creatives Optimization

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